The top managers of SMEs can derive the disruptive innovation through knowledge process capabilities and creativity of subordinates

Globalization trends have been increasing all over the world and firms are overly emphasizing advanced technologies in business for gaining competitive advantages. While disruptive innovation is also a trigger these to adapt capture lower-end markets. This big challenge top managers of organizations derive by encouraging their subordinates utilizing knowledge process capabilities creating novel ideas. The purpose this study was examine relationship with manufacturer service sector small medium enterprises. Data collected from 194 senior SMEs Pakistan (N = 194) valid scales were used measuring constructs model. SPSS AMOS programs analyzing CFA measurement model SEM results indicated significant positive relationships between subordinate creativity innovation. Furthermore, completely mediated contributed literature on management innovations. cross-sectional can guide adopt capturing low-end markets where lower-stream customers demanding cheap products/services. Through practicing model, practitioners, researchers, CEOs foster